About WSE Travel’s Core Values

In 2011, Ian Ord founded Where Sidewalks End with nothing but a credit card and an insatiable desire to create a travel experience that connects our guests with the locals we visit through deep cultural exchanges. By offering soul-searching travelers an alternative to the run-of-the-mill, cookie-cutter tours they were accustomed to, he and his team have changed how people looked at their holiday time and forever changed the face of what a travel experience can truly mean. Now, the only thing that hasn’t changed is a deep-rooted belief in the core values that continue to inspire our business decisions and our guests who visit with us today.

Inspired by those who have already made an impact in the world, our core values come from quotes from those who have positively impacted the world we live in today. We strive to make all our decisions based on these core values and principles.