Where Sidewalks End and its related parties are committed to protecting the Personal Information that you share with us. We want you to understand our Privacy Policy and what it means to you, our customers. Please take a moment to review this Privacy Policy. By using our website or the services offered by us, you are consenting to our use of such personal information as you provide to us as described herein. If you do not consent to our use of your information, please do not use our services. Any questions you have about our Privacy Policy, or the information contained herein can be directed to our Privacy Officer at: connect@wsetravel.com.

The Privacy Policy applies to Where Sidewalks End and its related parties. Where Sidewalks End’s global group of companies and partners are collectively referred to as Where Sidewalks End throughout this document for ease of reading.

We do our utmost to ensure your personal information is safeguarded and protected, by adhering and acting in accordance with all applicable legislation, as applicable in the countries and regions in which Where Sidewalks End operates.

What is considered personal information and why is it collected?

Where Sidewalks End collects personal information only to the extent necessary to deliver the services, products, or information you, or an agent or other passenger booking on your behalf, request.

Where Sidewalks End, either directly or through our agency and booking partners collects, holds, uses and discloses, only as necessary the following personal information from customers and others in the course of offering services or providing services to you: full name, age, home address, phone number, e-mail address, passport and travel medical information, where required, insurance details, ISIC information, where applicable, nationality, residency, nutrition preferences, trip evaluations, travel & accommodation preferences, comments you provide us, trip destination information, credit card and/or other payment information. The collection of this information is done to allow us to provide services to you as requested.

We may also collect personal information, including contact information if you elect to enter a contest or sweepstakes with us, to subscribe to our newsletter, or to request a brochure, which we will use only to provide you with the service you have requested (or other substantially similar services directly related to your request).

Where Sidewalks End collects personal information from those individuals applying for employment or similar positions at Where Sidewalks End to the extent necessary to (i) identify the individual and (ii) evaluate their suitability for the position applied for. This information may include name, contact information, educational and employment background, criminal record information, residency and/or citizenship information, and other information necessary for us to screen potential employees and staff.

Where Sidewalks End collects personal information from agents and agencies to the extent required to allow agents to book Where Sidewalks End’s trips, and to be properly credited for such booking, as necessary and as dictated by the relationship between the agent and Where Sidewalks End. Such information may include name, employment relationship or employer information, work or business address, etc. If you are an agent travelling with Where Sidewalks End, Where Sidewalks End may collect the personal information noted above for other travelling passengers, as well as other employment or eligibility information. This information may be collected directly from you, or from your employer (where authorized).

Where the collection of certain details of your personal information is not required in order to deliver requested services or products, you may forgo providing such details. For example, you may sign up for our electronic marketing and newsletters with only an e-mail address. You may also be entitled, in certain circumstances where verification of your identity is not required, to deal with Where Sidewalks End using a pseudonym. Please ask Where Sidewalks End to advise if the personal information in question is required to complete your request.

How is my personal information used or disclosed?

Where Sidewalks End uses this personal information to provide the services and/or products you have requested, or to provide you with information about those services or Where Sidewalks End. This includes using personal information to: register you to receive newsletters, answer your request for further information about our trips, make a booking or booking(s), provide you with information about the Where Sidewalks End and/or our services, and to receive and implement feedback on those services. Furthermore, the personal information allows us to:

Understand your needs as a customer and determine eligibility for our products and services.

Inform you about our products and services, or those of our partners that we believe may be of interest to you.

Provide ongoing service and support, including resolution of any issues with the services or products you request from Where Sidewalks End.

To ensure the safety and security of our passengers and products.

Carry out internal accounting and administration of our business.

Comply with laws, regulations, immigrations requirements, and the like.

Where Sidewalks End may also use your personal information to book products and services for you or on your behalf from our third-party suppliers and service providers, or other service providers or merchants for whom we act as agents from time to time. This collection of personal information can be both for our internal purposes, for example, to process your booking, and occasionally on behalf of the parties for whom we act as agents, for their internal purposes in providing the services or products you have requested. Please be aware that the consent you provide to the collection and use of personal information by Where Sidewalks End, applies equally to the parties whose products and services we sell or book on your behalf. For example, if you purchase a flight from us, you will be deemed to have consented to your personal information being provided to the airline to enable your flight to be booked.

What are the consequences of failing to provide Personal Information?

If you do not provide the Personal Information that we request, we may not be able to deliver the services you have requested, which may mean you won’t be able to participate in our trips, purchase the items from our store, or subscribe to our newsletter, to name a few. If you have paid a deposit and later refuse to provide necessary Personal Information to Where Sidewalks End which Where Sidewalks End (or our partners and suppliers) require to deliver the service for which the deposit was paid (for example, for a flight that requires a passport’s information), you may not be entitled to a refund for that service.

Please contact us if you have any questions about providing or not providing Personal Information when booking or otherwise dealing with Where Sidewalks End. Personal information is not collected unless provided to us. This means you can visit and browse our website, or place a call to our 24/7 sales contact centre, without having to provide any personal information to Where Sidewalks End.

We collect information from customers during the booking (or option) process, or during the inquiry process where required, via our sales channels, such as our website booking form, our sales contact centre (via e-mail or telephone), using medical forms filled out by you or your authorized representative, using your My Account profile, through on-line evaluations submitted by you, via on-line or other entry ballots for any contests, competitions, or sweepstakes, using a brochure or other similar request forms, and/or through our travel agency partners and other individuals who make or update bookings on your behalf, or otherwise interact with us on your behalf, including during the inquiry process (whether or not the inquiry proceeds to a booking).

This information is provided by you or on your behalf by someone you have authorized to make or inquire about a booking. We obtain consent by:

How is your Personal Information protected?

The security and integrity of your Personal Information are important to us. All personal information is stored in secure databases at secure addresses to prevent unauthorized access. Passwords, encryption devices and firewalls protect these databases.

Please note however that no data transmission over the Internet can be guaranteed to be 100% secure. While we take all steps to ensure the safety of your data, we cannot ensure the security of information you transmit to us over the Internet.

Access to your personal and private information is limited to: authorized employees, of Where Sidewalks End, and any of the third-party suppliers who require your information to provide the travel or other services you have requested (such as the airlines, transportation services, hotels, activity providers, and tour guides who deliver the services you purchase through Where Sidewalks End or that we arrange on your behalf).

We keep our employees and our third-party suppliers and other partners informed about our policies and procedures and require strict compliance with this Policy in order to ensure your information remains protected. Unauthorized access and/or disclosure of client information is strictly prohibited.

With whom do we share your personal information?

Third Party Partners and Suppliers:

Where Sidewalks End will share your information with the outside suppliers (such as guides, travel companies, hotel companies, insurance companies, equipment suppliers, promotion or sweepstakes co-sponsors, and credit card processing entities etc., all of which may be located outside of your country of residence and governed by differing privacy legislation) who perform services on our behalf.

As you would expect, certain information must be provided to these suppliers in order to facilitate your booking and in order to provide you with the service(s) you have requested. These partners and suppliers are located all over the world – you can reasonably expect your personal information to be shared with organizations we work within the countries you are travelling to, and in some cases, to the country of the head office of such third party partner supplier.

Affiliated Companies within Where Sidewalks End:

In order to provide you with superior customer service, and to ensure you benefit from our full range of products and services and as permitted by law, we may share your personal information within the Where Sidewalks End group. Where Sidewalks End affiliated companies are located all over the world and your information may be stored on servers accessible from these international offices. This Privacy Policy applies to our operations globally and each affiliated company abides by it in all dealings with your Personal Information.

Please be assured that Where Sidewalks End and its contracted suppliers never sell, lease or trade information about you or your travel information to other parties in the ordinary course of conducting its business. Of course, if all of the assets of Where Sidewalks End or any of the affiliated entities identified in this policy were to be sold, your personal information would be among the assets sold – though we commit that any subsequent entity would be bound by this Privacy Policy or one with equal or more protective terms.

Can I access my information and whom do I contact?

You may access, update, and/or correct much of your Personal Information through your account on the Where Sidewalks End website.

Additionally, upon request in writing to connect@wheresidewalksend.com or our contact form listed on www.wheresidewalksend.com, you may request access to, or the right to view or correct, your personal information, subject to certain limitations. If you wish to review or verify the personal information you have provided to us, determine to whom your personal information was disclosed, amend or to delete any information, please contact us in writing with the email address provided above, specifying in detail your request (whether to access, amend or delete).

Subject to legal restrictions, you can withdraw your consent to our use of your information at any time and with reasonable notice. If you refuse or withdraw your consent for any purpose that is required by us to fulfil our product or service contract with you or Where Sidewalks End, we will not be able to provide you or continue to provide you, with the product or service.

Please note that if you have booked through one of our agency partners, you will need to contact that booking agent or agency directly regarding the access, correction, or disposal of any of your Personal Information which they may hold. You may also wish to review the Privacy Policy of such agency as it may differ from that of Where Sidewalks End.

Where Sidewalks End will only send you brochures, newsletters or other promotional and/or marketing materials if you have opted in to receive them. You can subscribe to receive such materials on our website, or by contacting our 24/7 sales contact centre.

If you are subscribed to our promotional emails, you can unsubscribe from these at any time using the unsubscribe link at the bottom of each email, or through your Where Sidewalks End account.

Where Sidewalks End retains passenger personal information for as long as is reasonably required, with consideration to the purpose for which it was collected or a related or ancillary purpose, and to our legal and regulatory obligations. Where Sidewalks End deletes or otherwise destroys passenger personal information after a reasonable period of time. On occasion, you may have to provide your personal information to us again where it has been so deleted.


If you have any complaints about Where Sidewalks End’ collection, use, disclosure, or dealing with your Personal Information, if you believe that Where Sidewalks End’ is in violation of or have any questions about Where Sidewalks End compliance with the applicable privacy legislation in relation to your Personal Information, please send a written letter or an e-mail to Where Sidewalks End Privacy Officer at connect@wsetravel.com with the subject “Privacy Complaint”.

Where Sidewalks End takes all complaints regarding your privacy and Personal Information very seriously. Upon receipt, the Privacy Officer will review your complaint within 20 business days and will provide a written response to the return address indicated in the complaint. If such a response is not satisfactory to you, we invite you to reply to the Privacy Officer, who will make every endeavour to resolve your concerns.

In the event that you provide us with an Opt-Out Notice, your information will be segregated and not disclosed or used in any manner about which you have objected. However, the personal information we collected may be retained by us if necessary for us to comply with any law or legal directive.

Website Policies and Cookies

A cookie is a small text file containing a unique identification number that a website sends to your computer’s web browser. While you visit a particular website, a cookie may be used to track the activities of your browser as well as provide you with a consistent, more efficient experience.

How do third-party vendors use Cookies?

Third-party vendors, including Google, show Where Sidewalks End’ ads across the internet. These third-party vendors use cookies to serve ads based on a user’s prior visits to the Where Sidewalks End website. Neither Where Sidewalks End, nor any affiliated third-party vendor, store any personal information in the cookie data. Users may opt-out of third-party usage of cookies by visiting the Network Advertising Initiative opt-out page.

How does Where Sidewalks End use cookies?

Cookies may be used to help speed up the booking process so you do not need to re-type the same information again and again. We may use cookies to measure website usages such as entry and exit points of visitors, how many people visit a certain section or page and details of searches performed and related information. If you are making a purchase we may also use cookies to keep track of the transaction from one page to the next. We do not store any personal information in the cookie or use it for any other purpose.

Changes to this Privacy Policy

From time to time it may be necessary for Where Sidewalks End to amend or make revisions to this Privacy Policy, which amendments may also apply to your personal information collected under a previous version of this Policy. Where Sidewalks End reserves the right to change this Privacy Policy at any time and for any reason. If we make a change to the Policy, the revised version will be posted on our website.